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Head Of CRM Job Description

Head of CRM Job Description
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The Head of CRM is responsible for managing and driving growth of the companies CRM ensuring all revenue opportunities from the CRM are maximised. 

 

Duties of a Head of CRM include:

  • Working closely with the sales and marketing director to provide guidance on how to maximise current and prospective relationships through the use of the CRM.

  • Ensure the CRM provides an effective sales funnel and efficient sales process. 

  • Analysis of the current CRM and ensuring it’s fit for purpose and the goals of the organisation.

  • Define requirements for effective use of the CRM and its infrastructure.

  • Making sure the CRM is customer focussed and working to maximize its effectiveness for sales and distribution.

  • Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.

  • Planning, managing and delivering multi-channel, digital CRM marketing campaigns.

  • Segmenting of the CRM to enable tailored and relevant marketing messages to customers.

  • Ensure return on investment through KPI’s and performance metrics.

  • Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.

 

The ideal background of a Head Of CRM:

  • Previous experience in similar Head Of CRM role.

  • Excellent technical knowledge of CRM and analytical systems.

  • Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.

  • Excellent understanding of CRM principles in a B2B and B2C environment.

 
Charter are specialists in marketing recruitment in London and the south and have a large database of Head of CRM's and recruit all types of marketing roles. If you need assistance with recruitment of a Head Of CRM then we would love to hear from you.

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