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Online Marketing Executive Job Description

The online marketing executive is responsible for carrying out all aspects of online marketing through a range of different digital media.

Duties of an online marketing executive include:

  • Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.  

  • With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.

  • Overseeing PPC campaigns monitoring their performance and return on investment.

  • Writing informative and effective search engine optimised copy for the website and external blog postings.

  • Using the CRM to maximise online marketing opportunities.

  • Managing the company’s email marketing campaigns.

  • Monitoring return on investment for the different online marketing campaigns.

  • Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.

  • Managing the content diary for social media content.

  • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.

  • Monitoring social media for company mentions and engaging with customers where relevant.

The ideal background of an online marketing executive:

  • Previous online marketing experience ideally from the same or similar industry.

  • Degree educated with a minimum of a 2.1 in a relevant degree.

  • A CIM qualification would be an advantage but not essential.

  • Experience of HTML coding and Photoshop would be an advantage.

  • Analytical and proactive approach to online marketing.

Should you require assistance recruiting for an Online Marketing Executive then please do not hesitate to get in touch with our marketing recruitment team on 020 8349 3508.


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