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Chief Marketing Officer Job Description

The Chief Marketing Officer holds overall responsibility for the marketing strategy of an organisation.

Duties of the Chief Marketing Officer

  • Creating a clear marketing strategy that encompasses all marketing segments.
  • Developing the company’s mid to long term strategic and annual business plans.
  • Streamlining marketing process to realise cost savings across the department.
  • Analysing current marketing strategies and implementing changes.
  • Measuring the success of marketing and creative campaigns across the business.
  • Selection of marketing agency partners and reviewing their activities.
  • Overseeing all marketing activities across the full marketing mix.
  • Maximising opportunities for online revenue generation through multiple channels.
  • Assessing new marketing opportunities for generating business.
  • Keeping up to date with industry and technological changes that impact the business.
  • Overseeing the company’s loyalty programme and CRM activities.
  • Ensuring the CRM and all marketing software is up to date and fit for purpose.
  • Setting KPI’s for marketing activities across the business.
  • Overhauling the marketing department organisational structure.
  • Working closely with other members of the board on company plans.

Background of the Chief Marketing Officer

  • Advanced analytical and problem solving skills.
  • Experienced at operating at board level within similar organisations.
  • Highly strategic outlook and a natural marketing ability.
  • Well connected at a senior level within the industry.

Should you require assistance recruiting for a Chief Marketing Officer then please do not hesitate to contact our specialist executive recruitment team on 020 8349 3508.


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