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Sales and Marketing Manager Job Description

Sales and Marketing Manager Job Description
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The sales and marketing manager is responsible for managing all sales and marketing activities for the organisation.

Duties of the Sales and Marketing Manager

  • Day to day management of the sales team ensuring they are on track for achieving KPI’s.
  • Setting sales and marketing KPI’s to manage activity within the team.
  • Working with sales executives on approaches to building business.
  • Training the sales team on sales techniques and giving advice.
  • Ensuring the sales team update the CRM effectively with all appropriate data.
  • Performance managing underperforming members of the sales team.
  • Overseeing all marketing activity and ensuring it fits with the marketing strategy.
  • Sending marketing emails to customers via the CRM.
  • Managing the company’s social media accounts and posting relevant content.
  • Arranging for the company to attend relevant industry events and conferences.
  • Reporting on activities towards targets to the company directors.
  • Researching potential target industries and customers.
  • Attending meetings with customers alongside sales consultants.
  • Putting together a content marketing strategy for the company.
  • Making sure the company is Search Engine Optimised to maximise inbound sales opportunities.

Background of the Sales and Marketing Manager

  • All round sales and marketing experience gained from a similar sized organisation.
  • Excellent motivational and leadership skills to inspire performance.
  • Relevant industry experience ideally from a competitor.
  • Highly motivated with a genuine drive to succeed.

Should you need assistance recruiting a Sales and Marketing Manager then get in touch now with our specialist sales recruitment team on 020 7125 0460.

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