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Channel Sales Manager Job Description


The channel sales manager is responsible for driving sales within a particular channel and to help maximise revenue opportunities with channel partners.

Duties of the Channel Sales Manager

  • Setting up new channel partners and overseeing the on-boarding process.
  • Implementing channel marketing plans set out by the channel marketing team.
  • Working closely with sales teams within the channel partner to train and advise.
  • Regularly meeting with counterparts with partner organisation.
  • Monthly reporting on sales KPI’s within channel partners.
  • Working to sales and revenue targets as set by the Sales Director.
  • Giving feedback to the marketing team on the success of sales promotions.
  • Addressing customer service issues as raised by the channel partner.
  • Identifying and reaching out to new potential channel partners.
  • Working on cross selling opportunities within the organisation.

Background of the Channel Sales Manager

  • Previous experience of driving channel sales ideally within the same product category and channel.
  • Excellent interpersonal skills and an ability to build strong relationships with partners.
  • Strong personal network within the industry.
  • Driven, highly motivated and passionate about sales.
  • Professional sales training would be an advantage but not essential.

Should you require assistance recruiting for a National Account Manager then please do not hesitate to contact our specialist sales recruitment team on 0207 125 0460 alternatively you can email us at, we’ll get straight back to you.

The next position on the career ladder for a channel sales director would be either head of sales or director of sales.

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