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Marketing Automation Manager Job Description

The Marketing Automation Manager is responsible for overseeing and implementing all automated marketing campaigns for the organisation.

Duties of the Marketing Automation Manager

  • Establishing a range of automated marketing campaigns based on various criteria.
  • Reviewing existing marketing campaigns across the business and automating where appropriate.
  • Delivering a steady stream of qualified leads for the organisation.
  • Ensuring all platforms within the business communicate with each other to remove discrepancies.
  • Implementing lead scoring practices to enable higher conversions of quality leads.
  • Implementation of a marketing automation platform for the business.
  • Carrying out A/B testing on automated marketing campaigns to maximise results.
  • Segmenting audiences and optimising campaigns to increase effectiveness.
  • Reporting on all campaigns and making changes where necessary.
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals.

Background of the Marketing Automation Manager

  • Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.
  • Strong analytical mindset and an ability to analyse campaigns.
  • Relevant industry experience would be a strong advantage.
  • Excellent email marketing and campaign experience is essential.

Should you need help recruiting a Marketing Automation Manager then please do not hesitate to get in touch with our digital marketing recruitment team on 020 8349 3508.

 

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