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Content Manager Job Description

The content manager manages content creation for the company website ensuring content on the website stays up to date and relevant.

Duties of a Content Manager

  • Overseeing all content creation activities for the organisations website.
  • Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.
  • Creation of a content marketing calendar to ensure regular content on the website throughout the year.
  • Writing entertaining and informative search engine optimised copy.
  • Targeting keywords set by the online marketing manager and basing articles around them.
  • Keeping up to date with industry best practice and monitoring content activities of competitor websites.
  • Assisting the online marketing manager with ad-hoc copywriting.
  • Repurposing content for different mediums including social media and video.
  • Creation of entertaining and informative video content for the website.
  • Working alongside the social media manager to create content for the different social media channels.
  • Updating all sections of the website including homepage and all other categories.
  • Training the ecommerce team on how to use the website content management system.

Background of the ideal Content Manager:

  • Degree educated ideally from an English, marketing or Journalism related degree.
  • Highly articulate with an excellent command of written English.
  • Creative minded with an ability to conceive interesting ideas for new content.
  • Previous experience working as a content manager or copywriter would be an advantage.

Should you require assistance recruiting for a Content Manager then please do not hesitate to contact our digital marketing recruitment team on 020 8349 3508.

 

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