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PR Executive Job Desccription

The PR executive handles all public relations activities for an organisation.

Duties of the PR Executive:

Overseeing the creation of PR campaigns and press releases.
Working in conjunction with external PR agencies.
Analysis and tracking of PR campaigns and reporting results to company management.
Building and maintaining relationships with key and relevant members of the press.
General administration including management of the press budget .
Managing social media campaigns on Facebook and Twitter.
Writing press releases and distributing them to the media.
Tracking company and campaign mentions in the press and distributing internally.
Copy writing including blog posts and feature articles.
Handling incoming enquiries for information from various members of the media.
Advising company staff on handling and working with the media.
Ensuring press releases fit the company’s brands and relay the appropriate message.
Arranging competitions to promote current and new products.
Organising events to promote the brand in the press.

Background of the ideal PR Executive:

A degree in public relations would be a strong advantage.
Previous experience working as a pr executive either agency or client side.
An outgoing personality and ability to build mutually beneficial relationships.

Should you require assistance recruiting for a PR Executive please get in touch with our PR recruitment team on 020 8349 3508.


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