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Marketing Director Job Description

Marketing Director Job Description
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The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Duties of the Marketing Director: 

  • Development and implementation of the Brand strategy.

  • Developing the marketing strategy for new and existing products

  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

  • Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

  • Guiding the day to day activities of the marketing team.

  • Ensuring that the marketing objectives are implemented by the marketing team.

  • Work closely with product management team to define marketing materials and programs.

  • Manage social media presence and direct programs to improve social media reputation and recognition.

  • Developing and delivering marketing and communications strategies for the organisation.

  • Undertake continuous analysis of competitive environment and consumer trends

Requirements of the role

  • Bachelors or Masters degree in Marketing

  • Professional chartered marketer (CIM).

  • Proven track record of success in senior marketing roles.

  • Confident, driven and dynamic leader.

  • Entrepreneurial mindset with the ability to spot original branding opportunities.

Should you require assistance recruiting for a Marketing Director then please do not hesitate to contact our specialist marketing recruitment team on 0207 125 0460 alternatively you can email us at we’ll get straight back to you.

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