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Marketing Executive Job Description

The Marketing Executive oversees day to day marketing activities for the marketing department.

Duties of the Marketing Executive include:

  • Planning, developing and implementing effective marketing communication campaigns.

  • Using the full marketing mix for the company’s marketing communications

  • Writing copy for all marketing collateral, including brochures, letters, emails and websites.

  • Understanding the product and customer profile and write thorough specs for each.

  • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.

  • Producing an accurate summary of total spend at the end of a marketing campaign.

  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.

  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.

Requirements of the role

  • Degree in Marketing would be an advantage as would CIM qualification.

  • Previous experience in a similar role.

  • Strong project management/organisational skills.

  • Ability to use spreadsheets to analyse data and spot trends.

  • Understanding of customer segmentation.

Should you be require assistance recruiting for a Marketing Executive then please do not hesitate to contact our specialist marketing recruitment team on 020 8349 3508.

The next role after marketing executive would be marketing manager.

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