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Brand Manager Job Description

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The Brand Manager is responsible for driving the growth of the brand within an organisation and ensuring all aspects of its marketing and manufacturing match.

Duties of a Brand Manager include

  • Managing all aspects of the brand through the supply chain both tangible and intangible.

  • Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.

  • Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.

  • Sourcing suppliers and products that fit with the context of the brand.

  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.

  • Championing the brand internally making sure all elements of the company understand the brand and its goals.

  • Working closely with all parts of the company to ensure commercial goals of the brand are met.

  • Developing and sustaining strong working relationships with all stakeholders.

  • Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.

  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy.

  • Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

  • Managing external agencies and ensuring marketing budgets are met.

  • Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

The ideal background of a Brand Manager:

  • Previous experience working as a brand manager ideally within a similar industry.

  • You will have hands on commercial experience and be driven and passionate in your approach to marketing.

  • Experience of the full marketing mix is essential.

  • The ability to influence staff on a 360 basis both up and down the organisation is essential.

Charter are specialists in marketing recruitment in London and the south and have a large database of community managers and recruit all types of marketing roles. If you need assistance with recruitment of a Brand Manager then we would love to hear from you.

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