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Category Manager Job Description

The Category Manager is responsible for managing a product category for a product or range.

Duties of a Category Manager include:

  • Providing your client with customer focussed insights regarding the product and category.
  • Creating and developing a long term plan and strategy for development of the category.
  • Overseeing a team of analysts and other support staff.
  • Driving category relationships with the large retailers.
  • Becoming a leader in category ranging, pricing and promotions across customer channels.
  • Leading category management projects to optimise ranges and related merchandising.
  • Working alongside customer and national accounts teams to translate customer insights into strategies which drive performance.
  • Managing a large portfolio of different retails brands and developing appropriate strategies for each.
  • Developing strong working relationships with buying, marketing and merchandising teams is essential.

The ideal background of a Category Manager:

  • You will have previous experience as a category manager ideally for a similar organisation.
  • The ability to analyse and accurate conclusions to support category decisions based on key data is essential.
  • A thorough understanding of retail insights is essential.
  • Strong people management skills and the ability to manage and persuade at all levels of the company is essential.
  • Previous experience and knowledge of a retail environment.
  • Being good with numbers is essential.

Should you require assistance recruiting for a Category Manager then please do not hesitate to contact our specialist marketing recruitment team on 020 8349 3508

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