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Channel Marketing Manager Job Description

Channel Marketing Manager Job Description
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The Channel Marketing Manager is responsible for managing all aspects of marketing for a specific Channel within the organization.


Duties of a Channel Marketing Manager include:

  • As channel marketing manager you will be responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.

  • Developing and overseeing the marketing plan for specific channels within the organization.

  • Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.

  • Working closely with all aspects of the business to gather product and channel insights.

  • Working closely to the product and corporate marketing teams you will support brand development and experiential activities. 

  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share

  • Overseeing day to day channel operations in both local and international markets.

  • Understanding changing and differing priorities depending on territories and how these impact channel marketing. 


The ideal background of a Channel Marketing Manager:

  • Previous experience working as a channel marketing manager would be a strong advantage.

  • Past experience managing marketing budgets ideally within a channel marketing setting.

  • A strong understanding of the distribution channels for the industry.

  • Project management experience would be a definite advantage.

  • The ability to manage small teams of people and influence senior staff is essential.

Charter are specialists in marketing recruitment in London and the south and have a large database of channel marketing managers and recruit all types of marketing roles. If you need assistance with recruitment of a Channel Marketing Manager then we would love to hear from you.
This job description for a Channel Marketing Manager is provided as a free resource for candidates and clients of Charter. 

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