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Channel Marketing Manager Job Description

The Channel Marketing Manager is responsible for managing all aspects of marketing for a specific Channel within the organization.

Duties of a Channel Marketing Manager include:

  • As channel marketing manager you will be responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.
  • Developing and overseeing the marketing plan for specific channels within the organization.
  • Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.
  • Working closely with all aspects of the business to gather product and channel insights.
  • Working closely to the product and corporate marketing teams you will support brand development and experiential activities. 
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share
  • Overseeing day to day channel operations in both local and international markets.
  • Understanding changing and differing priorities depending on territories and how these impact channel marketing. 

The ideal background of a Channel Marketing Manager:

  • Previous experience working as a channel marketing manager would be a strong advantage.
  • Past experience managing marketing budgets ideally within a channel marketing setting.
  • A strong understanding of the distribution channels for the industry.
  • Project management experience would be a definite advantage.
  • The ability to manage small teams of people and influence senior staff is essential.
Should you require assistance recruiting for a Channel Marketing Manager then please do not hesitate to contact our specialist marketing recruitment team on 020 8349 3508.

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