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Social Media Manager Job Description

The Social media manager is responsible for managing the organisations social media and online interactions with customers through social media.


Duties of a social media manager include:

  • Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.

  • Engaging with customers through the use of social media.

  • Keeping up to date with advances in social media technology and the latest social media platforms.

  • Maximising followers social media platforms such as Facebook, Twitter, Google plus and Pinterest.

  • Ensuring that approaches to social media are relevant and appropriate for each medium.

  • Monitoring social media for customer comments both positive and negative.

  • Building reporting frameworks to evaluate return on investment on the various platforms.

  • Engaging with customers to resolve customer service issues and or create positive pr opportunities.

  • Continuous research into new relevant social media channels and their impact on the brands marketing.

  • Working with the marketing team to look at ways social media can work within wider campaigns. 

  • Analysing social media insights to guide future social media campaigns.

  • Developing a content calendar across all platforms ensuring a constant supply of relevant content.

  • Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.

  • Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.

  • Searching social media for off-diary stories and content.

  • Planning and delivery of community management strategies through social media.


The ideal background of a social media manager:

  • Previous experience as a social media manager for similar organisations.

  • Strong understanding of content management systems.

  • Degree educated ideally with a minimum of a 2.1 in marketing, technology or English.

  • Excellent understanding of digital marketing, search engine optimisation and how social media impacts this.

  • Articulate and professional communication skills.

  • Passionate and results driven individual.


Charter are a specialist marketing recruitment agency If you need assistance with the recruitment of a Social media manager then please do not hesitate to get in touch on 020 8349 3508.


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