Community Manager Job Description
The community manager is responsible for managing and engaging with the organisations online community in a way which builds brand awareness and loyalty.
Duties of a community manager include:
•Planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging.
•Writing engaging copy for use on relevant social media platforms.
•Engaging with Fans and Followers to build relationships with the community and encourage engagement.
•Weekly reporting on social media engagements within the community.
•Monitoring the success of the community and of social media in terms of the overall marketing strategy.
•Liaising with internal stakeholders to relay customer feedback insights gained from online conversations within the community.
The ideal background of a community manager:
•Previous experience working as a community manager in a similar role or alternatively a background in social media ideally from a similar industry.
•The ideal community manager will be passionate and articulate with the ability to analyse the implications of online communications and messages.
•Must have a cutting edge interest in social media and be abreast with the fast changing nature of social media and ensuring that new opportunities for engaging with customers are realised.
•Excellent written and spoken communication skills are essential.
•A relevant degree in either marketing, IT or English is essential