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Consumer Marketing Manager Job Description

Consumer Marketing Manager Job Description
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The Consumer marketing manager is responsible for managing all Consumer Marketing for the organization.

Duties of a Consumer Marketing Manager include:

  • Engaging and acquiring new customers using various techniques and approaches.

  • Working closely with external advertising and design agencies and spearheading exciting and effective campaigns.

  • Using consumer insights to guide the marketing campaigns and inspire high quality creative.

  • Managing large marketing budgets and ensuring the resources are fully utilized.

  • Working closely with the rest of the marketing team and other company departments to ensure a coordinated approach to marketing campaigns.

  • Conceiving and coordinating marketing campaigns alongside consumer partners.

  • Monthly reviews of all campaigns and presenting to senior directors on a quarterly basis.

  • Market research and benchmarking of target markets, analysis of company products in relation to competitors.

  • Maximising the use of company CRM and other marketing assets such as digital customer acquisition and social media marketing.

The ideal background of a Consumer Marketing Manager:

  • Previous experience as a consumer marketing manager would be a strong advantage.

  • You will be a passionate and driven marketing manager with up to date knowledge of cutting edge marketing techniques.

  • An unrivalled knowledge of consumer marketing in the specific sector.

  • Previous above the line (ATL) marketing experience is essential.

  • Degree educated ideally with a minimum of a 2.1 in a relevant degree.

  • A minimum of seven years marketing experience.

  • Large company consumer marketing experience but with a strong commercial and entrepreneurial outlook.

Charter are specialists in marketing recruitment in London and the south and have a large database of Consumer Marketing Managers and recruit all types of marketing roles. If you need assistance with recruitment of a Consumer Marketing Manager then we would love to hear from you.

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