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Copywriter Job Description

The Copywriter is responsible for writing effective sales copy for all types of marketing materials both online and offline.


Duties of a Copywriter include:

  • Writing different types of copy depending on its purpose.

  • Working closely with marketing and sales teams to establish tone of voice and appropriate writing styles.

  • Collaborating with creative teams to produce relevant copy for brochures, sales materials and products.

  • Working on online copy alongside the Digital Marketing Manager ensuring copy works effectively for search engine optimization purposes.

  • Working alongside marketing teams to write entertaining and effective email marketing materials.

  • Researching your subject matter to ensure the quality and accuracy of your copy.

  • Editing and rewriting company copy written by other members of the marketing team.

The ideal background of a Copywriter:

  • A passionate and committed writer with a love of writing exciting copy.

  • Excellent written and spoken presentation skills.

  • Degree educated ideally with an English or related degree.

  • Solid understanding of online copywriting and how it impacts on search engine optimization.

  • You will be hard working and committed and be able to produce good quality content often to short deadlines.

  • Strong attention to detail is essential for this position.

Should you require assistance recruiting for a Copywriter then please do not hesitate to contact our specialist marketing recruitment team on 020 8349 3508.


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