Digital Marketing Executive

Job TypePermanent
LocationWelwyn Garden City
AreaHertfordshire, England
SectorMarketing
Salary£28000 - £30000 per annum
Start Date2017/12/06
AdvertiserWillow Oxford
Job RefWO229
Job Views192
Description
A well established publishing company is seeking a Digital Marketing Executive to join them in support of campaign execution and management over a series of exciting and industry leading digital products. 

The Digital Marketing Executive will be a key figure in managing digital platforms operating across website, email and digital content. 

Responsibilities of the Digital Marketing Executive
  • Manage campaign operations, working with external teams and suppliers to creative digital assets. 
  • Continued monitoring of campaign performance and metrics, developing insights and working with data to develop future campaigns. 
  • Day to day management of the CRM and data analysis. 
  • Developing digital content across all online channels, identifying new channels to push out commercial content. 
  • Managing lead generation campaigns, working closely with the sales team. 
  • Work closely with the Head of Digital in delegating all digital projects across the team. 
Requirements of the Digital Marketing Executive
  • Candidates should have a strong track record in implementing digital campaigns in a B2B environment. 
  • Strong experience in analytics and digital content marketing is a key requirement. 
  • Experience managing external agencies highly desirable. 
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