Digital Marketing Executive


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2018-01-11 08:44:031970-01-01Charter Selection
Job TypePermanent
LocationRichmond upon Thames
AreaLondon, EnglandRichmond upon Thames
SectorMarketingSearch & PPC
Salary£25000 - £28000 per annum
Start Dateasap
AdvertiserPolly Conroy-Softley
Job RefWO231
Job Views141
Description
A growing B2B publisher is seeking to recruit for a Digital Marketing Executive. Reporting to the Head of Marketing you be responsible for taking ownership of all digital marketing campaigns and revenue targets.
 
Key duties of Digital Marketing Executive:
  • Manage the planning, delivery and execution of all digital marketing
  • Lead on digital campaigns, working with CRM databases and websites, and working with a range of external partner organisations.
  • Create, develop and optimise successful PPC campaigns through Google adwords, social media and all paid channels
  • Use content marketing to draw audiences to our brand for engagement and future conversion
  • Create email marketing to promote products and brands
  • Perform keyword and competitor research and manage all bid management for campaigns
  • Create lead generation campaigns for telesales
  • Develop new ways to acquire visitors, improve efficiency and retarget previous visitors.
  • Ensure sector and product knowledge is always up-to-date
  • Track campaign costs to ensure there is no overspend
  • Work with the Head of Marketing to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
  • Weekly reporting to Head of Marketing to review campaign performance/ costs
Key Skills/experience of Digital Marketing Executive:
  • Must have strong PPC experience – in particular Google adwords.
  • Passion for PPC and digital marketing plus proven track record in driving successful digital campaigns (Google adWords certification preferable)
  • Strong working knowledge of all paid search platforms, plus good working knowledge of Google Analytics
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