Digital Marketing Executive(Temp)

2018-07-11 08:35:062018-08-10Charter Selection
Job TypeInterim / Temporary / Freelance
AreaLondon, EnglandLondon
SectorDigital Marketing
Salary£13 - £15 per hour
Start Date2018/08/31
AdvertiserPolly Conroy-Softley
Job RefPLC81
Job Views34
This world leading events company in an exciting niche is looking for an immediately available digital marketing executive to join their team during a busy time for the business. 

This role works with both B2C and B2B marketing and offers an opportunity to grow your skillset across both areas.

Responsibilities of Digital Marketing Executive: 
  • Launching new initiatives and creating consumer awareness and engagement with the brand.
  • Plan, develop and manage digital marketing campaigns
  • Implement tracking systems to optimise lead nurturing and drive conversion
  • Manage content and media through CMS
  • Monitor and analyse traffic performance, Google Analytics 
  • Manage digital agency
  • Create social media content
  • Bloggers and key influencers relationships
  • Establish KPIs and create reports based on performance analysis
  • Marketing copywriting
  • Manage an email campaign calendar
  • Create and send email campaigns
  • Improve the performance of marketing emails 
  • Optimise website and content
  • Analyse of the most used keywords in the industry on Google Trends to improve the SEO ranking of the website with further implementation in content and HTML of the website
  • Paid search and social
  • Ensure database segmentation
  • Test the database and segmentation lists 
Knowledge / Skills of Digital Marketing Executive
  • Excellent copywriting skills
  • Experience working with a website Content Management System (CMS)
  • Proficiency in Google Analytics
  • Experience working with Dot Mailer or similar email marketing tool
  • Knowledge of optimising social platforms including Facebook, Twitter, Instagram, YouTube and LinkedIn
  • Understanding of SEO and PPC
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