SEO Executive

2018-10-09 12:33:052018-10-22Charter Selection
Job TypePermanent
LocationCoventry
AreaWest Midlands, EnglandCoventry
SectorSearch & PPC
Salary£20000 - £25000 per annum
Start Date2018/10/09
AdvertiserPolly Conroy-Softley
Job RefPC120
Job Views120
Description
An exciting role for a leading travel and leisure company has become available for an experienced SEO executive to join the team or marketer looking to specialise in SEO.  

Key responsibilities of SEO Executive:
  • Develop the organic search channels and build the number of unique visitors and conversions through SEO optimisation techniques
  • Excel in keyword analysis and research to expand the effectiveness of organic traffic for the business
  • Link building and outreach campaigns, actively managing link profile of all websites
  • Performing SEO audits on the business’ digital assets making recommendations and highlighting business impacts
  • Prepare business for Google search algorithm changes 
  • Suggesting site structure improvements in line with potential opportunities and risks for the business
  • Identify opportunities and create targeted content
  • Work with the Digital Content team to implement content changes for the website and coordinate the production of new landing pages
  • Producing SEO content elements such as meta data to improve CTR of the Club’s organic listings
  • Ensuring all data feeds are fully optimised and discoverable (either via submission or API) to the key search engines - includes XML site maps
  • Ensure the key business stakeholders are provided with meaningful and constructive reports for organic search activity
  • Ensure all campaigns are accurately monitored and measured
  • Utilise Google Analytics and other analytical tools to evaluate effectiveness, reach and ROI of campaigns
  • Input into regular reviews of all marketing and content activity and report back on opportunities for improvement
  • Advise on the selection and management of  SEO monitoring tools to help deliver the content and marketing plan
  • Display a passion for SEO and be an integral part to initialising and delivering any projects that effect SEO performance 
Personal Specifications of SEO Executive: 
  • At least 2 years’ experience of managing and optimising organic search activity, with supporting exposure to wider digital marketing techniques such as PPC, email marketing and CRM.
  • Highly numerate and analytical, excellent knowledge of analytics, specifically Google Analytics
  • In-depth understanding of on-page and off-page SEO techniques
  • Excellent knowledge of organic optimisation tools such as Screaming Frog, Google Webmaster Tools, Searchmetrics, SEMrush
  • Knowledge of HTML, Java, CSS
  • Knowledge of CMS platforms
  • Experience in conducting keyword research 
  • Experience with creating search optimised content
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