Job Descriptions

Marketing Executive Job Description

The Marketing Executive oversees day to day marketing activities for the marketing department.

Duties of the Marketing Executive include:

  • Planning, developing and implementing effective marketing communication campaigns.
  • Using the full marketing mix for the company’s marketing communications
  • Writing copy for all marketing collateral, including brochures, letters, emails and websites.
  • Understanding the product and customer profile and write thorough specs for each.
  • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
  • Producing an accurate summary of total spend at the end of a marketing campaign.
  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.

Requirements of the role

  • Degree in Marketing would be an advantage as would CIM qualification.
  • Previous experience in a similar role.
  • Strong project management/organisational skills.
  • Ability to use spreadsheets to analyse data and spot trends.
  • Understanding of customer segmentation.

Should you be require assistance recruiting for a Marketing Executive then please do not hesitate to contact our specialist marketing recruitment team on 020 8349 3508.
The next role after marketing executive would be marketing manager.

If you're looking to expand your marketing skills then why not try a CPD accredited course from our partners below.

 

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