Job Descriptions

PR Executive Job Description

The PR executive handles all public relations activities for an organisation.

Duties of the PR Executive:

  • Overseeing the creation of PR campaigns and press releases.
  • Working in conjunction with external PR agencies.
  • Analysis and tracking of PR campaigns and reporting results to company management.
  • Building and maintaining relationships with key and relevant members of the press.
  • General administration including management of the press budget .
  • Managing social media campaigns on Facebook and Twitter.
  • Writing press releases and distributing them to the media.
  • Tracking company and campaign mentions in the press and distributing internally.
  • Copy writing including blog posts and feature articles.
  • Handling incoming enquiries for information from various members of the media.
  • Advising company staff on handling and working with the media.
  • Ensuring press releases fit the company’s brands and relay the appropriate message.
  • Arranging competitions to promote current and new products.
  • Organising events to promote the brand in the press.

Background of the ideal PR Executive:

  • A degree in public relations would be a strong advantage.
  • Previous experience working as a pr executive either agency or client side.
  • An outgoing personality and ability to build mutually beneficial relationships.

Should you require assistance recruiting for a PR Executive please get in touch with our PR recruitment team on 020 8349 3508.

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